Agile marketing is the future of marketing. Even though it was recently conceived in 2012, a whopping 46% of marketers are using agile marketing methodology. It’s become the next big thing in marketing, and unfortunately, many more marketers are still unaware of it.
So why is it that many (most) marketers are switching to using agile?
There are several reasons on why agile marketing has become prevalent amongst marketers…
The main reason is speed.
Agile marketing enables teams to accomplish more, in the least amount of time possible.
Nowadays, more than ever, popular content is becoming is shrinking bit by bit. People don’t have time to sift through vast seas of content, neither do they have time to watch 20 minute YouTube videos or read long articles.
With the rise of platforms that offer fast, frequent and short content like Tik Tok, it’s become ever so demanding for marketers to push content rapidly and frequently. Otherwise, they will risk being forgotten by their audience.
What is Agile Marketing?
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high-value projects.
Agile marketing teams use sprints(short, finite periods of intensive work) to complete those projects cooperatively. After each sprint, they measure the impact of the projects and then continuously and incrementally improve the results over time.
You will understand agile marketing more when you see its core values:
The way that Agile marketing teams work becomes more clear when you look at what are typically listed as the “values” of Agile marketing:
- Responding to change rather than following a plan
- Faster, smaller iterations over big-bang campaigns
- Being data-driven over opinions and conventions
- Numerous small experiments over a few big bets
- Focus is on individuals and interactions rather than large markets
- Teamwork and collaboration over hierarchy
Real Examples of Agile Marketing?
Agile marketing has proven to work for various organizations:
- SurveyGizmo example pages
SurveyGizmo saw that their existing and potential customers were often searching for “survey examples,” but that their current offerings weren’t doing a great job of meeting that need.Over the course of a one-week sprint they wrote six new guides to common survey types and created templates for those surveys that customers could add to their accounts with a single click.
The page views for the examples landing page climbed 252%. The conversions earned from that page skyrocketed 810%. - SEMRush Thanks to Agile marketing, year over year average revenue growth from top 10 new markets was greater than 90%, and SEMRush gained 500,000 users in just 8 months.
- North Arizona University In their first year as an Agile team, content production increased 400% (50 pieces to 200 pieces). Sprint tasks have nearly 95% completion rate. 20% cost savings have been realized. Client satisfaction rating increased by over 30% in six months.
There are many more examples of teams proving success with agile.
The general idea is that agile marketing is an important tool that has proven real world results in a short period of time.
As an organization grows and develops, agility and the ability to respond quickly becomes crucial. COVID-19 has proven that teams cannot rely on the traditional means of hierachical marketing, certain events can occur where an organization’s progress will be halted, unless they are quick in their response to change.