We at Circles are in the process of Content creation aims to increase your presence on social media. We write stories and design graphics to create engaging social media posts that entertain and educate your audience.

It’s important to us to create eye-catching content that sets you apart from your competition, which is why we focus on creating inspiring, trendy and beautiful content so you can stand out from the crowd.

What is Content Creation?

Content is a big part of your daily life. It keeps us informed, answers our questions, entertains us, makes us smile, guides our decisions, and more.

Content helps you attract, engage and delight potential customers, and bring new visitors to your site, and ultimately, generate revenue for your business.

The creation of content is the process of creating objective ideas that engage your client, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other formats.

Content creation is one of the many arms of digital marketing. When you search for a video on how to use a lawnmower, read funny tweets or listen to a podcast about true crimes or read a blog post about scheduling a Facebook post… you are consuming content.

What does a Content Creator do?

The content creator is responsible for thinking and creating content that connects the brand to its potential audience. Content creation includes copywriting, design, production, and other media that delivers value and connects you to your target audience. Matching research intent and delivering value (to the consumer and the brand) is the key to successful content creation.

Our content creation services include:

• Copywriting
• Graphic design
• Photography and Video

1- Copywriting

Copywriting is writing content to make a sale. Copywriting is accurate, effective, and all about creative problem-solving. Ideally, writing for a brand increases conversions while creating meaningful experiences for your target audience.

Copywriting is one of the most essential elements of effective online marketing.

Copywriting is the art and science of strategically communicating words (whether written or spoken) that get people to take a form of action. Ad copywriters are among the highest-paid writers in the world.

2- Graphic design

Graphic design doesn’t just make digital marketing campaigns look beautiful.

Yes sure, the look and feel of your campaign should appeal to the audience and build on the company’s visual branding, but the graphic design should also support your content to achieve the desired goal.

Different layouts encourage different behaviors and some design features can elicit certain emotions, which will encourage users to take a certain action.

A good design should be tailored to your customers and help them solve a problem or fulfill a need. So your users or customers should be at the forefront of all your design and branding work.

The good design turns browsers into buyers – people want to “take the brand story home” or an elegant design that makes them feel good.

3- Photography and Video

Advantages of photography and video content creation:

76% of companies using video marketing saw an increase in video traffic.

Professional website photos add credibility to your brand.

Photos on Facebook get 352% more interactions than shared links.

You can repurpose images and video multiple times on different social media channels, making it a cheap and effective long-term investment.

This content improves your website’s rankings.

Photography and video content creation tasks that we do on your behalf:

Here at Circles Marketing Agency, our professional photographers and videographers immerse themselves completely in your story to create dynamic and beautiful videos and photos that will appeal to your audience.

Like all the strategies we produce, we sit down with your team to discuss the direction, approach, and story of each video to make sure it’s relevant to your audience and leads to an emotional connection to it.

Why is Content Creation important?

Content creation is the best internal marketing practice. When you create content, you provide free and useful information to your audience, attract potential customers to your website, and retain existing customers through good interaction.

The content you create communicates your message, educates your readers, and convinces them to buy your products and services at the expense of your competitors.

In fact, providing quality content is one of the most important things you can do to attract customers and create interest in your business.

You’re also generating some major ROI for your company, as these content marketing stats demonstrate:

Content marketing brings in three times as many leads as traditional marketing and costs 62% less.

Small and medium businesses that use content marketing get 126% more leads than those that don’t.

61% of online purchases are a direct result of a customer reading a blog.