LinkedIn Marketing is the process of using LinkedIn to make connections, generate leads, improve brand awareness, enhance business relationships and partnerships, share content, and drive traffic to your website. Linkedin is an integral part of many successful marketing strategies today due to its effectiveness in expanding professional networks.
When you use LinkedIn to market your business, you can access useful features related to analytics, communications, and brand building, to name a few. (Don’t worry, we’ll review all of these in detail in a moment.)
Why is LinkedIn Marketing Important?
When it comes to social media marketing, you may be tempted to put all of your resources toward the big three: Facebook, Instagram, and Twitter. These are great platforms for reaching your target audience, but excluding LinkedIn does a lot of damage to your business. As the world’s largest professional network, LinkedIn generates 227% more effective leads than Facebook and Twitter, so it’s an essential platform for your business when it comes to marketing.
About LinkedIn
LinkedIn was launched in 2003 with a focus on networking, job building, and sharing ideas. The platform allows its members to connect and share content with other professionals including colleagues, potential employers, business partners, competitors, new employees, and clients.
The top 7 benefits of LinkedIn marketing are:
1. Reach through targeting
2. Competition analysis
3. Brand recognition
4. Building relationships
5. A social platform for business interaction
6. Increases personal and professional credibility
7. Improve SEO Ranking
LinkedIn Marketing Best Practices
1- Use the hashtag.
Hashtags are often used to add focus to your post, but they actually serve a purpose that can change your marketing strategy for the better. These simple phrases preceded by a hashtag symbol are goldmines to tap into new audiences, industries, and outlets. But using too much, or worse – the wrong one can hinder your access.
2- Find out when to use a LinkedIn profile vs a LinkedIn page.
3- Creating articles (publications) of varying lengths.
Fast and bold posts make a huge impact on LinkedIn. Longer stories also grab readers’ attention and lead to more time spent on the app. Both of these post types should have a place in your LinkedIn content plan.
4- Share external articles on the platform.
5- Keep your publishing schedule consistent.
What is the benefit of LinkedIn marketing?
Marketing on LinkedIn helps you engage a community of professionals in directing actions relevant to your business. Stand out in the evolving world of work and engage your community. Attract followers and build brand awareness by posting content on your free LinkedIn page.
Communicating with potential customers and marketing to them indirectly through LinkedIn will increase the chance of making sales. Customers and prospects are more likely to post questions and needs, and 18% of posts give B2B marketers a chance to identify new customers.
Market your business on Linkedin
Are you ready to start marketing your business on LinkedIn?
With so many updates and additions to LinkedIn on the horizon, we can’t wait to see how the network continues to make itself an essential resource and platform for marketers, job seekers, candidate seekers, and other professionals. Get started with LinkedIn marketing by trying one of the best practices. Or through the Circles team to manage your various social media platforms.