Mobile marketing is a multi-channel digital marketing strategy aimed at reaching a target audience. on their smartphones, tablets, or other mobile devices, via websites and email. SMS, MMS, Social Media, and Applications.

Also, can be said that it is an advertising activity that promotes products and services via mobile devices. As tablets, smartphones take advantage of modern mobile phone features. Including location services, to customize marketing campaigns based on an individual’s location.

Mobile marketing is a method in which technology can be used to create a personalized promotion of goods or services to an online user.

Advantages and disadvantages of mobile marketing

Advantages

You don’t need high-level technology or significant technical expertise to get started. It’s also easy to measure the success of the campaigns.

Also, mobile marketing is very cost-effective. There are a variety of options to choose from for any budget and the impact they can have when compared to the cost is huge. In general comparison, social media ads are much cheaper than buying radio or TV ad space.

Customers can also be reached in real-time with mobile marketing no matter where they are. Radio or television marketing works only when the customer is in front of the television or if the radio is on.

DisAdvantages

There are privacy issues with how data collected by mobile devices are used and whether or not. companies have the right to collect this data without explicit consent. This data can also be used for identity theft or for sending spam if it falls into the wrong hands due to data theft or poor information security. Also, tracking an individual’s locations and movements can be considered crossing the line by some.

One of its drawbacks is that it can lead to increased costs for the user. For example, if a campaign directs a user to a video that requires a lot of data and the user doesn’t have an unlimited data plan. they may consume their data allowance per month or lead to a fee if they exceed their allotment.

Telemarketing should also be perfect from the start. As users have fewer attention spans and a variety of companies compete for their attention, a poor marketing plan will fail to capture the user’s attention and may lose their interest forever.

How does mobile marketing work?

Marketing may include promotions sent through SMS and MMS messages. or apps downloaded using push notifications, or in-app or in-game marketing. Or through mobile websites, or by using a mobile device to scan QR codes.

Mobile marketing is an indispensable tool for businesses large and small as mobile devices are becoming ubiquitous.

Mobile advertising does not target audiences very much by demographics. But with behaviors (although demography plays a role, such as the fact that iPad users tend to be older and wealthier).

In mobile marketing, device (especially screen size) makes a difference; Smartphone and iPad tablet users react differently to mobile marketing.

For example, smartphone users tend to find media content to be the most relevant. However, iPad users tend to be drawn to interactive ads that feature. media-rich presentations with eye-catching images (content message is a secondary concern).

Mobile Marketing vs Traditional Marketing

In contrast to traditional marketing efforts. mobile marketing takes advantage of the fact that many mobile device users carry it wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions. Based on its proximity to a store or a place that the consumer frequently visits.

These marketing campaigns can be more targeted and specific to the individual user. Thus it should be more effective for the company doing the marketing. One example might be a marketing campaign that sends food-related coupons. to a customer any time they come within half a mile of a particular supermarket.