Snapchat marketing isn’t right for every company as you have to strategize. understand your user base. and most importantly commit to creating content that may be very different from anything you’ve created before.
This is the first thing you need to understand: This social media platform is not like any other platform out there. It’s all about personalized messaging. real-time video, emoji, and weird content. Brand messages that look too professional are seen as boring on the app. If you are not willing to think outside the box. this is not the right platform for you for social media marketing.
Snapchat is a one-to-one and group messaging app for sending photos, videos, and text messages that disappear in seconds. It has many features including Stories (photos or videos that can be played back for 24 hours). Memories (images saved for future viewing and sharing), and filters and stickers (to decorate messages).
How does Snapchat work?
At first, Snapchat can be a little complicated to learn as the app’s interface is different from most other social media. apps: there’s no real navigation – swiping left or right takes you to a new section of the app. Buttons and actions are controlled by icons without labels. It might be easy to just give up and go back to Facebook or Instagram, where things seem a lot easier.
Let’s start by reviewing what all the icons and symbols mean so you can get a feel for the visual language of Snapchat.
Advantages of Snapchat Marketing for Businesses
1. Increase Traffic
The footage is designed to have a short shelf life. You receive a photo or video, you click on it and after a few seconds, homo – it disappears. Although it may seem a bit counter-productive, it can actually help increase traffic. Capturing the shots that are meant to disappear creates a sense of urgency for them – your audience doesn’t want to miss it.
2. Increase engagement
This is ideal for marketers who host events. want to showcase the company’s culture or use it in an integrated campaign.
3. Building Brand Awareness
Lots of big-name brands are using Snapchat to promote their business because it is a proven method. Whether it’s through humorous ads, can’t-miss filters, or engaging stories.
using Snapchat can help you reach a huge audience. especially since the app boasts more than 265 million daily active users.
4. Connect with a younger demographic and attract new followers
This obviously depends on your industry and audience. (so it’s a good idea to do your research first and define your buyer personas). But if you are looking to connect with people under the age of 35. then Snapchat is the place for you.
5. Influence on purchases
Snapchat users are more likely to discover new business. when they are not busy sending a selfie. to their friends using the strangest filter they have come across.
The app is also designed to connect users with brands using the ‘Discover’ code. which means they can view content that brands have created using Snapchat for marketing.
6. Offer another way to consume content
Blogs, e-books, LinkedIn posts, videos – you probably already have a variety of ways to create content for your users. It is possible that your competitors are doing the same. Why not elevate your social media and content marketing efforts by creating more engaging content through Snapchat?
7. Building trust
Uploading content to Snapchat isn’t the only way to interact with your audience. It gives your followers a chance to reply and send you direct messages.
But unlike other platforms, only you and the person can see if you’re responding. which means it’s easy for you to just dump them.