TikTok Marketing is the use of TikTok to promote a brand, product, or service. It can include different methods, such as influencer marketing, TikTok ads, and viral content creation.
The TikTok application has become one of the most important social networking applications that attract millions of users. It appeared strongly since the beginning of the Corona epidemic in late 2019 and continued in 2020 and 2021 to compete with the most popular social media applications.
This great success and influence in TikTok made it the focus of the attention of marketing experts, and it is a large platform that can be exploited in order to market a specific product or service.
The application is now not only for entertainment, shooting videos and sharing them with others, but also marketing through TikTok has become one of the most important electronic methods at the present time.
TikTok Marketing can help companies:
- Increase brand awareness.
- Building active communities.
- Selling products and services.
- Get feedback from customers and fans.
- Provide customer service.
- Advertising of products and services to the target audience.
The three main types of marketing for brands you use on TikTok are:
Influencer Marketing on TikTok
TikTok influencer marketing is a big part of the app ecosystem. Big stars can make a huge impact on the success of a business (tens of millions of users watch their content every day).
But you don’t need a top influencer for successful marketing – try to spot rising stars or influencers in your niche.
Create your own TikTok account
This option gives you the most freedom. Create a business TikTok account for your brand (keep scrolling for step-by-step instructions) and start creating your own organic content.
The sky really is the limit here – you can post everything from your product showcase to daily life videos to dance challenges. Spend some time scrolling through the For You page for inspiration.
TikTok ads
Here, we will show you the types of TikTok ads that are sponsored or paid, which differ in the content they support.
Here are the types in detail as follows:
1. Challenge ads supported by hashtags
The idea of the hashtag is a well-known idea in all social media so that it appears in the search results within any platform. If you search for a specific topic, if you use the hashtag to search for it, you will see all the posts or videos that talked about it.
As for marketing through TikTok. The hashtag here is about challenges. For example, a person publishes a video of a dance with a certain technique and associates it with a hashtag, and this helps to spread it quickly among the pioneers of the application.
TikTok app provides the opportunity for brands to take care of the most prevalent challenges on the app. by displaying them on the Explorer page for 3 days up to 6 days.
All branded challenge or hashtag videos are grouped into one branded page. This method is one of the advertising methods used by famous brands through the TikTok application.
2. Brand Takeover Ads
They are paid ads on TikTok, very similar to local ads. An ad that is a 3-5 second video, often a GIF, is shown to the user when they open the TikTok app.
It is useful for any brand in that it can be linked to its account on the application. and thus reach the largest number of users of the application … This type of paid advertising supports (GIFs, images, hashtags, and challenges).
3. In-Feed Ads
These ads are very similar to the ads that we find on any video on YouTube. this type is played in the full-screen space of the user. and it is a video clip and can be added to the background music.
In this type of ads, you can use a call to action, or a call to action, at the end of the ad to get your followers to interact.
4. Effect Design Custom Branding Ads
The advantage here with this type of ads is that a specific filter or effect is customized with the brand name that users can use to create their videos. This filter is available in the top 5 filters in the app for 5 days and can be renewed for up to 10 days.
Top 7 TikTok Marketing Tips and Best Practices
1. Take advantage of existing trends.
2. Find a balance between entertainment and promotion.
3. Use partnerships to increase brand awareness.
4. Diversity is key to product placement.
5. Post often with your own creation.
6. Have a sense of humor.
7. Use closed captioning.
Features of TikTok that made it more popular
The application carries many features and capabilities. that allows users to make a short video with sound effects that add a lot of fun and excitement to the video. In addition, videos are a favorite of many social media pioneers in general. The application features:
1. The ability to place a sound for a specific scene or audio clip and rely on the movement of the lips and the acting performance of the video maker.
2. The previous feature can be used to display a particular comic talent or even a talent in any other field. and this has already happened with many who have gained wide fame among the followers of the application who are interested in a particular field.
3. Post a specific dance or challenge among the followers by shooting a small video and inviting the followers to share it, and this has already happened with a lot of challenges and dances.
4. Using the duo feature that enables two users to place a video next to the other and synchronize the movements between the two clips.
5. Through the application, a clip of a song can be published, thus promoting the song in a short time and among millions of followers at a cost close to zero.
Conclusion
All numbers and statistics indicate that the TikTok application is one of the most important applications that will witness an addictive rise during the coming period. It is also possible to trade through private trading on the Internet.
If you are an online marketer or have your own business. marketing through TikTok will add to your sales a lot, especially if you target teenagers and young adults.