How Google Ads will help take your marketing to the next level

 

Google ads has finally arrived to Sudan! This is great news for digital marketers nationwide. But why is that news even significant? What can you tell to your superiors so they can hop in the Google Ads train?

What is Google Ads?

Almost every time you see an ad for a company’s landing page rank as the first search result on a Google search, it’s not just the result of good SEO; the company likely has a Google Ads campaign underway.

Through Google Ads, you pay to have your business displayed to customers who search for relevant terms on Google Search and Maps. Google Ads is a key digital marketing tool for any business that is looking to get meaningful ad copy in front of its target audience.

Through Google Ads, you pay only for actual, measurable results, such as website clicks and business calls. This structure is known as a pay-per-click (PPC) campaign. You can set a monthly Google Ads campaign ad-spend cap that Google will automatically follow, and you have full control on your reach, unlike traditional means of advertising.

Why should you use Google Ads?

1. You get a high return on investment

Unlike other marketing strategies, Google Ads makes you pay only for ads people click on. Once you optimize Google Ads campaigns, you can get a high return on investment, which may not be possible with other marketing strategies.

When you find areas of your campaign that give a good return on investment, you should focus your efforts and budget on those areas. If a campaign or parts of a campaign are costing you money, discard them. Invest that savings into successful campaigns and campaigns you will test in the future. 

2. You see fast, transparent results

Google Ads is known for delivering quick, straightforward results and reports of your campaigns.

It’s easy to analyze the progress of your campaigns because you have a dashboard that gives you all of the information related to each campaign, such as the ads clicked, the keywords that website visitors entered and the cost of clicks.

These features make Google Ads an extremely transparent and easy-to-use system for businesses. 

3. It taps into huge, high-quality traffic sources

Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic to their website every day.

Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads. This has a positive effect for businesses that advertise through Google Ads, as these ads send high-quality leads and visitors to your business’s website and e-commerce store. The people Google sends to you are more likely than people coming from other sources to become customers because they are actively searching for what you are offering.

4. Massive Market potential

There’s around 13.8 million internet users in Sudan. How many of them use Google related products (such as Google search or YouTube)? A lot!

With Google Ads, you can reach this massive market unlike no other advertising platform and straight to their phones.

5. Everything is measurable

Unlike TV, billboard or radio ads, Google Ads makes everything you advertising measurable.

Google provides you with an overall “optimization” score for your campaigns. This is Google telling you how well put together your campaign is on a scale of 1%- 100%. As Google learns more about your campaigns, it will recommend different ways to optimize your campaigns to improve performance.

This makes your marketing efforts easily measureable so you can improve upon them and see your ROI.

The 5 Google Ads Types you can Use

There are 5 types of Google Ads:

• YouTube Ads that run on a video relevant to your targeted keywords
• Search results
• Ads that appear in apps
• Aps that appear while browsing websites (such as Adsense)

Google gives you flexibility like no other platform to see how best to target your customers.

 

If you are interested in Google ads, reach out to us and let us hear from you.