In this article, you will understand the importance of Social Media Marketing (SMM), the best social networking sites for your marketing campaign, and also the most important statistics that will be very useful to you in the decision-making process for developing a reliable strategy.
The golden rule of marketing is to put the product or service in front of those who want it at the right time, and according to the latest statistics, the population of this planet reached 7.7 billion people at the beginning of 2019.
Do you know that 42% of that total number – roughly 3.2 billion people – use social media on a daily basis almost every day around the world.
For this reason, marketing through social networking sites has become imperative for any marketer or business owner, regardless of the type of product or service provided and in any field or industry.
Social media marketing is the creation of appropriate content for each site (such as Facebook – Instagram – YouTube) in order to promote different products and services.
This content should be perfectly suited to each platform – every social media site has certain characteristics which we will show later – so that it increases sales and also helps spread the brand among potential customers.
The importance of Social Media Marketing
1- Increase customer awareness of what you offer
According to a wonderful statistic from the famous Oberlo website about the extent to which social media sites influence customer decisions when purchasing any product or service.
The following may appear:
- 54% of social media users rely on it to search for new products and services.
- 71% of customers who like a particular product recommend it to their friends and acquaintances on social media.
- 73% of business owners in any field believe that social media marketing is very effective.
- Social media users spend an average of 2:22 hours per day on these sites.
The presence of your company or service on social media helps you spread awareness among people, which is very important in order to draw the attention of those interested in what you offer so that they buy from you.
Not only that, but your constant communication makes you close to them, which makes them buy from you constantly, and become permanent customers for you, and this saves you a lot and guarantees you continuous profit.
2- Social media marketing is suitable for any business
Whatever your business, whether you rely on a website, a store, a company that provides services, or even a freelancer, you can use social networking sites to your advantage.
This is the beauty of social media sites, where you can take advantage of it to communicate with your customers, sell services to them directly, or provide customer service and after-sales services very quickly.
That is why you have to think carefully about the quality of your business, and the best way for you to take advantage of social networking sites.
3- Social media helps you read the market
Any good marketer has to read the market deeply in order to make the right decisions. Reading the market involves knowing new trends and customer interests to provide a product that suits them.
Market reading also depends on observing competitors and what they offer, the quality of content they rely on to promote their products, and the extent of customer interaction with them.
All this information you can find very easily on social media for free, all you have to know is where to look for this information.
4- You can start with any budget
Any means of marketing depends on money, especially traditional methods. Printing advertising leaflets, advertising banners, posters, and others cost a certain amount of money, as well as advertising campaigns on television or radio.
This is in contrast to social media marketing, where you can start marketing for free, all you have to put in the effort required to create appropriate content.
That’s not all, the most important feature in social media marketing is the analytics and data you collect, where you can measure the effectiveness of your marketing campaigns and the effectiveness of the content you provide, unlike the other methods I mentioned earlier.
10 SOCIAL MEDIA STATISTICS YOU NEED TO KNOW IN 2021
These statistics are from the famous Oberlo website:
1. How Many People Use Social Media?
2. Facebook is the Market Leader
3. Daily Usage by Generation
4. How Much Time Do People Spend on Social Media?
5. Social Media Marketing
6. Customers Are Using Social Media
7. The Impact of Positive Customer Experience
8. Influencers Help Build Brand Trust
9. Instagram Stories Usage
10. Social Media Users Via Mobile
What are the best social media sites for your marketing campaign?
This question is asked by many novice marketers or business owners who do not have enough experience in Digital Marketing, and the answer is to rely on the social media site on which the largest number of your customers reside.
By the way, this does not mean that you rely on only one site and ignore others, you can take advantage of all social media sites in the marketing process, but you have to determine the most important site and then the important one.
That is why let me summarize for you the nature of all the most famous giant social media platforms so that it is easier for you to choose.
Facebook is a social platform, so a large segment of its users are over 26 years old. It is the preferred site for many people to share life experiences and family news.
Most of the Facebook users are the decision-makers in the buying process (parents), so Facebook marketing is absolutely necessary. That’s why big companies depend on it.
Facebook is also more suitable for services that require constant communication with customers because Facebook has a messaging system (Messenger) that many people rely on.
The Instagram platform is a platform for visual content, so photos and videos have the lion’s share of the content. The largest user base is 30 years and younger.
That is why if you provide entertainment services or products (restaurants – clothes – various activities), then Instagram is the most suitable place for you, which you should start with.
Twitter is the largest social network that brings together influencers and opinion holders in all fields. Therefore, if the field in which you work depends on communicating with influencers and decision-makers, you should rely on Twitter.
Linkedin is a giant platform that many call the “Professional Facebook”. This platform was acquired by the giant Microsoft Corporation due to the strength of its influence.
If the service you provide is of interest to professionals such as programming, marketing or design, your presence on this platform is very necessary, because you will definitely find your customers there.
YouTube
YouTube is the second-largest search engine in the world, and billions of people enter it daily to watch videos in various fields, from entertainment to educational programs.
Creating content in the form of a video is not easy. This is why YouTube marketing is not for everyone, as it requires more time, preparation, and follow-up than other social networking sites.
That is why if you provide services based on activities or content industry (design and graphics services – tourism services – sports activities – educational services), then YouTube is the ideal platform for you.
Snapchat
Snapchat is the most appropriate platform to target the modern age groups (the new millennium generation) through distinctive visual content ensures a better interaction rate.
Which social media is best for B2B?
According to a study by the Content Marketing Institute, 83% of B2B marketers are using social media as a content marketing tactic. With a continuously evolving landscape of channels used to distribute content, how do you decide which ones are right for your business?
While B2B marketers still see email as the most important platform to overall content marketing success, LinkedIn ranks higher than all other social platforms, followed by YouTube, Twitter, SlideShare, Facebook, Instagram.
Which social media is best for B2C?
Two-thirds of B2C marketers say Facebook is their most effective social platform; followed by YouTube (53 percent), Twitter (50 percent), and Instagram (42 percent). On the B2B side, 84 percent of B2B marketers use Facebook as part of their content strategy.
The definition of business-to-consumer sales refers to a sales model in which businesses target individual consumers. Examples of B2C sales reps would be sales reps selling cars, gym memberships, or stereo systems. … It can also include e-commerce sites such as Zappos, which sells shoes and apparel online.
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