What is Digital Marketing?
Marketing is as old as time, and it is an essential element for the success of any business, regardless of its size and the field to which it belongs. For decades, marketing has been confined to magazines, newspapers, and television channels, and these were the most advanced and effective marketing channels until the emergence of the Internet and modern technology and everything changed, and the era of A new and new concept of marketing called Digital Marketing.
With digital marketing, many concepts about marketing and the relationship of the organization with the end user have been changed, through which the target customer can be reached at the right place and time, and even the best case for making a purchase decision.
Digital marketing refers not only to modern communication technology, but also to the technological devices used (such as smartphones, Internet-connected televisions), and the digital platforms used (such as smartphone applications).
Digital marketing is concerned with business operations based on the concept of “E-CRM”, which is an abbreviation of the term Electronic Customer Relationship Management, by studying the market, searching for new customers, serving existing and old customers, and giving customers the opportunity to contribute to the development of products and services offered.
Most important digital marketing channels
Digital marketing, as mentioned above, is any marketing process that incorporates technology, and modern and advanced means of communication. In the section below, we will discuss some of the most important and prominent digital marketing channels:
Content marketing by creating a project website
It is the most important marketing channel in digital marketing for professional institutions, in which the business owner creates a website that represents the company and contains detailed data and information about the company’s products or services, as well as creating a blog for the site to present topics in the field in which the business specializes, in order to attract clients They seek to gather information on the subject before making a purchase.
Social Media Marketing
One of the most important channels that have proven their importance in the last decade in the world of digital marketing. Marketing on social networking sites aims to attract customers and consumers and introduce them to the brand, interact with them and provide all the data and information they want to obtain about the product or service.
In the end, the purpose is achieved, which is to convert the target customers into real customers by completing the purchase process, and the most famous social networks are Facebook, Instagram, Twitter, and YouTube.
Email Marketing
It is one of the oldest digital marketing methods, but it is still highly effective in the marketing process and is widely used to highlight the latest developments or present new advertising content to customers.
When using this technique you have to be careful, many customers feel annoyed by the many emails, do not be persistent and provide your information only enough without exaggeration.
And e-mail marketing, in short, consists in forming a mailing list for targeted customers, and sending marketing messages to these customers to attract them again to the site or the online store, and thus achieve more profits from the same customer.
Search Engine Optimization
SEO is a very effective marketing channel, through which the business owner makes the required improvements in the content of his site in order to appear in the first search results, and then attract more people interested in what he offers, and eventually achieve sales.
Search Engines are used daily by billions of users for billions of times each day! Being among the top results of the Search Engine Results Page (SERP) is essential for webmasters to get the quality and free traffic they need to achieve their online presence goals.
Digital Marketing Strategies
Digital marketing continues to evolve. Strategies that were effective yesterday might not be so beneficial today. In the fast-changing online environment, it’s important for marketers to learn the right techniques to succeed.
An effective digital marketing strategy is essential for any online business to take advantage of its many marketing opportunities. Many businesses fail to get ahead of their competition simply because they don’t know how to adapt to the ever-changing world of digital media and what tactics to apply to their marketing campaigns.
One of the first steps for developing an effective marketing strategy is setting goals. A clear plan and measurable goals will help you prioritize and focus on the most important elements of your strategy. When setting your goals or key performance indicators (KPIs), be specific and limit your goals in both scope and duration.
Evaluate your company’s current online performance and marketing efforts. Think about what makes your business stand out from your competitors (we will return to this topic a bit later). Schedule a brainstorming session to come up with new ideas for your digital marketing strategy. Also, don’t forget to review your marketing plan on a regular basis in order to keep it fresh, relevant, and based on current trends.
When developing a marketing strategy, you should clearly understand what problems you can solve with this strategy. If you are at a loss for answers, maybe you should rethink your plan.
Finally, before you do something, ask yourself why you are doing it and whether or not it will help you achieve your desired goal. Sometimes taking a step back and asking yourself the right questions can help you make the right decisions.
Circles Marketing Agency
Who we are?
We are a young Digital marketing company, Based in Khartoum – Sudan. We are passionate about our work and home country, with a clear vision of the future. And strive for offering a competitive high-quality digital marketing service.
Specialize in crafting digital marketing campaigns that drive conversions for your business. Our team of talented specialists can handle your social media pages and create content that increases your reach, engagement, and building trust with your audience.
And we understand how the algorithms of social media platforms such as Facebook, Twitter, and LinkedIn work and follow the latest trends and technologies to provide you with the most returns.