Facebook Marketing is a platform that offers a variety of paid ads and natural reach publications, allowing brands to position their products and services in front of a wide audience.
Over the past decade, Facebook has transformed from the pre-eminent social medium on the Internet to one of the largest.
Why is Facebook good for marketing?
Digital marketing offers a variety of channels to build communication with the audience: social media, emails, search engines, SMS, web notifications, etc. Let’s take a closer look at the reasons why you should consider Facebook as a platform for your business growth:
1- It has global coverage
Facebook is visited by more than 1.5 billion users daily. About 2.3 billion – every month. More than 7 million active companies create ads for this huge audience.
2- Offer highly targeted paid ads
With Facebook Ads, you can tailor your promotions to a specific audience based on gender, age, location, occupation, or interests—that is, demographic or behavioral data, users willingly share with Facebook.
3- Makes natural access without advertising possible
If you don’t have the resources to use Facebook ads, build relationships naturally by sharing materials that bring value to people on your Facebook Page. Your posts will appear in the newsfeed, although the high level of competition will make it difficult to build an audience naturally.
4- It allows integration with other marketing channels
Facebook Marketing is not a single, isolated discipline. You can combine it with other marketing channels, such as email marketing, mobile marketing, search engine marketing, and Facebook Messenger ads, to develop a promotional mix that will increase your brand exposure.
Benefits of Facebook Marketing
In this section, we’ll dig deeper into the advantages of using Facebook in your marketing strategy. You will get to know the goals you can achieve with this platform apart from reaching wide audiences.
1- Precise targeting
You already know that Facebook allows users to segment their audience in depth but let’s take a closer look at the options available. Under demographic targeting, you can select an audience with a specific income, education level, life events, relationship status, or job.
You can search for customers, considering their interests, such as entertainment, sports, hobbies, and their favorite shopping habits. Also, you can reach customers based on buying behaviours, intent, device usage, etc.
2- Increase website traffic
With this platform, you can direct your audience to your website. Moreover, these people will be higher quality potential customers than users who come to your site naturally because they already know your company. Thus, you have more credibility in their mind.
Encourage your followers to visit your site to learn more about your products. Furthermore, when you link to a site, Facebook creates a full size image if your site page has one. Therefore, it will attract the attention of many users and help you increase website traffic.
3- A variety of advertising formats
Facebook provides businesses with excellent opportunities that allow them to showcase their products from the best angles. The ads on this platform include both text and visual formats.
You can boost your post by turning it into an ad, producing behind-the-scenes stories, creating a slideshow for your new group, using carousel ads to showcase up to 10 products linked to opposite pages, etc.
4- Customer Support
Many people prefer to connect with a brand through social media. Phone calls are a thing of the past. Create a chatbot for Facebook Messenger to connect with users based on their common queries.
the main words. It can include ‘price’, ‘delivery’, ‘payment options’, ‘purchase’, ‘book’, etc. You just need to develop a script based on the frequently asked questions of the users and write the answers.
Your chat software will imitate the real conversation. As a result, your support team will have time to tackle more complex issues and you can automate routine tasks.
5- Positive Effect on Search Engine Optimization
Some marketers claim that social media affects search rankings. It is believed that bots take your data into account in the About section while ranking. Moreover, your participation in social media contributes a lot. Shares, likes, and comments tell Google that people are interested in and interact with your brand. Although there is no exact guide, it is also not necessary.
Types of Facebook Marketing
1- Video ad
It’s an excellent way to show off your product’s features in action. Facebook allows different types of videos to be used to achieve specific goals: short videos and GIFs to quickly grab attention on the go, or in-stream videos for longer viewing like watching TV.
2- Advertisements via pictures
In the event that your budget is too low to create a video, a display ad is a good idea to quickly and easily create a high-quality ad. This format will help you increase brand awareness and attract people to your website.
3- Carousel ads
This format allows for up to ten images or videos to be displayed within a single ad – each containing a link to a specific product page. It provides ample scope for creativity and interaction where you can show one product in detail, a few different products, or tell a story separated by these carousel display cards.
4- Collection Announcement
It’s like a small catalog of your products right in a Facebook feed post. The group ad consists of one original video or image and four smaller images below in a grid format.
5- Slideshow ads
It is a video-like format that renders well even if the internet connection speed is low. You can create such an advertisement using a variety of ready-made images, some useful tools for video editing, and even music.
In conclusion, we can say that Facebook marketing is currently the strongest and best, so do not miss the opportunity from your hands and double your efforts and invest your time, effort, and money in this giant platform.
Facebook is used by all people in any field or industry, so if you do not achieve success through it, there is definitely a problem in your marketing plan, where you can communicate with the Circles team to reach impressive and fast results.