Instagram marketing is a type of social media marketing, which involves promoting a brand on Instagram. It also helps brands connect with a massive audience, increase brand awareness, and increase sales.
Instagram is the second most accessed social network after Facebook. It is the number one popular visual social media with over 1 billion monthly active users and 500 million Instagram stories daily.
Instagram marketing refers to using an app to increase brand awareness and launch new products. It also allows you to build your brand and connect with followers in a personal way. With over a billion active users on the platform, it is a great app for content creators and entrepreneurs looking to grow naturally.
Why is Instagram marketing important?
Instagram makes it easy to maintain relationships with customers and people enjoy connecting with brands through this network. 90% of users follow at least one company on Instagram.
Another point to consider is the chances of speeding up selling on Instagram. According to a Facebook research in 2019, 65% of people surveyed visited the brand’s website or app after seeing it on Instagram. 46% also made a purchase after seeing a brand online or offline.
Reaching a wide audience who actively interacts with and wants to buy from brands is an essential feature of Instagram marketing.
4 benefits of Instagram for business
Brand promotion
Instagram marketing works wonders for increasing brand awareness. 83% of users admit that this social network helps them discover new products or services. Even better, people show more confidence in the brands featured on Instagram.
Improve sharing
Social networks are one of the best channels for maintaining relationships with customers. It allows you to get engagement from your audience through likes or comments, engage them with engaging content, notify them of special offers, and more.
Increase Sales
Instagram allows businesses to get the most out of their platform. It also offers a powerful set of tools that allow users to shop directly from it. Among them are linked in stories, shopping tags, ads, and more.
Opportunities to increase audience
Instagram boosts your business reach by allowing you to precisely define your target audience. This opportunity is available on Instagram ads manager thanks to the targeting options. With them, you can select the most appropriate audience based on demographics, interests, behavior, and more.
To sum it up, Instagram marketing strengthens your brand, gets you an audience willing to buy, and keeps them connected to your business.
Best Instagram Marketing Tips
- Improve your profile.
- Create your own content strategy.
- Use hashtags.
- Post stories.
- Turn stories into highlights.
- Set up a store.
- Test the automation of Instagram.
- Work with influencers.
- Use ads.
What is the best way to use Instagram for marketing?
With Instagram implementing e-commerce features like shoppable stories, stores, and in-app payments, you can create a complete sales funnel on it. It’s best to find ways to keep people engaging with your brand on Instagram and sometimes ask them for shoppable deals and posts to encourage sales.