Marketing automation is the process of using technology to simplify marketing efforts and make them more effective. It uses a single automation platform to manage every aspect of every campaign from the same location. Including but not limited to email marketing, social media, mobile messaging, and advertising management.
Automation refers to software platforms that help companies automate their marketing and sales processes to generate more leads, convert those leads into sales, and improve ROI.
How does marketing automation work?
We all have our list of repetitive manual tasks: reminders, follow-ups, reports, and drafting emails. These tasks are not difficult, but they distract you from the more important tasks that can have a greater impact on the end result.
But now, you can set up these manual processes once and forget about them. Your automated campaigns can continue to run in the background while you focus on larger projects.
Marketing automation uses software to automate marketing chores. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even advertising campaigns. Not only for efficiency, but also to provide a more personalized experience to its customers. The technology behind marketing automation makes these tasks faster and easier to do.
The acronym for marketing automation is that it generates leads and converts them through personalization. Lets you search for potential customers automatically, then automatically and manually search your options to narrow your list to the best potential customers.
By paying attention to potential customers and their behaviors, you can craft targeted campaigns that meet their needs and, ultimately, get conversions.
The important question is how does it work?
Marketing automation campaigns send specific content to potential customers based on behavior and data, with the goal of closing more sales.
Here is an example:
- You send an email inviting new potential customers to attend a webinar about your product or service.
- Prospective clients are directed to fill out a form to attend the webinar. Everyone who responds to the attendee invitation with yes is automatically directed to a new email list (this happens in the marketing automation tool).
- Everyone on this list automatically starts receiving your marketing campaigns via email. It begins by sending an email of thanks to everyone who attended the webinar. A few days later, they receive a link to download a case study on a similar topic.
Finally, when potential customers download this case study, they are automatically directed to your sales team. So that they can follow up with them (because these leads are much more qualified and they keep buying).
What are the primary uses of marketing automation?
Automation can be used for a variety of goals, but the top three goals are its ability to attract more leads, convert those leads, and increase how you spend your marketing money.
1- Drive more potential customers
Up to 80% of marketers who use automation strategies have found that the number of leads has increased after starting to use these methods.
2- Converting leads to sales
Among those same marketers, 77% saw an increase in conversion rates.
3- Maximizing marketing spending
Many marketers are discovering that the ROI for their marketing automation is too high.
What are the benefits of automated marketing?
There are many benefits to marketing automation and they are:
- Form higher value relationships.
- Proof of value to your customers.
- efficiency.
- Alignment of marketing and sales.
- Increase conversion rate.
- Preparing accurate reports.
- Personal marketing strategy.
- Score the main points.
- Data management.
- scalable operations.
- Nurturing opportunity.
In conclusion, we can say that we knew what marketing automation is and its importance In fact marketing automation is one of the best ways to create a marketing program that grows with your company. In addition, it can align other departments such as sales and customer service. To find out more, you can contact us via the link: Contact Us.