Pinterest marketing is a set of tactics that integrate Pinterest into your company’s social media marketing strategy to reach new audiences and increase awareness of your brands and products.
According to Pinterest Business, social media marketers turn to the platform to:
Reach a new audience and gain an online presence.
Drive more traffic to your business website or online store.
Encouraging conversions such as signing up for newsletters, selling tickets, or making purchases.
How to use Pinterest marketing
Distribute your content
85% of Internet users prefer visual content. This makes Pinterest a uniquely powerful place to distribute all types of content, including written blog content.
Unlike Instagram, where users can only click on live links.
On Pinterest, you can share content to your Pinterest boards. Panels save all of your Pins and distribute your content for your followers to explore.
You can also have as many panels as you want, and they can be organized into themes, ideas, plans, or types of inspiration to make it easier for your audience to find the content they’re looking for.
You can also invite people to join your boards if you want other contributors to add content that they think fits your forum topic. This is a great way to increase engagement and engagement on your profile.
Build a community
Online communities bring together like-minded people and act as beneficial hubs for businesses.
With the Pinterest community, you can count on your followers and fans to interact with your boards, and consume your content. It’s where their entry leads to your website – which leads to increased traffic in the process.
How to build your own Pinterest account
Although you can search for and add specific friends via their Facebook name and account, this is time-consuming and makes it almost impossible to significantly increase your followers.
Instead, consider the following ways to build your fan and follower base on Pinterest:
Promote your Pinterest account on other social networks.
Follow the accounts that you think want to follow you.
Watch what your competitors are doing to increase their follower base and learn from their techniques.
Use keywords in your posts.
Ask influencers to repost some of your content to get the attention of their followers.
Pay your Pinterest Ads account to run ads on the platform.
customer awareness
Pinterest is packed with tutorials, infographics, how-tos, and links to additional educational content. Due to its penchant for visual content, it is a powerful channel for customer education and interaction.
As you create and share content for your Pinterest profile and market it to users, be sure to keep your target audience in mind.
Similar to how you do when creating new products, developing your brand, or posting to other social networks, you want to make sure that you’re pushing content that appeals to your target audience, existing customers, and buyer personas on Pinterest.
You can do this in several different ways:
Research your buyer personas to determine the type of content that will be most useful and attractive to them.
Run a survey and ask your existing followers and customers for feedback on what they want from your company on Pinterest.
Look at what your competitors are doing well (or not doing) to help you think of new ways to push your content out and make it unique.
View your followers and current customer panels to help you understand who your audience is and what they care about most.
Increase website traffic and increase online sales
Pinterest allows you to link your visual content to your website. This feature allows you to share both written and visual content and direct users back to your website in the process.
This is a powerful addition to marketing because it can boost online sales as well. Many brands use Pinterest to display product images while sharing content.
6 reasons why you should use Pinterest marketing
1- Pinterest can be automated by default
You can basically automate many daily tasks just as you can with many other social networks. When you use the tool to build your business, you should consider the amount of time you invest and compare it to your return on investment.
Due to its long storage life, Pinterest is one of the best sites to promote your content.
2- Pinterest is a major source of high-quality traffic
Direct leads are generated by Pinterest content that connects directly to a landing page on your website. Visitors may provide their personal information (name, email address, phone number, etc.) on that landing page in exchange for an offer, which may be an e-book, a discount, an infographic or any other piece of content.
However, it is impossible to prevent some traffic from “bounce”, as the traffic generated by Pinterest is of higher quality than the traffic generated by platforms such as Facebook or Instagram. why? Pinterest acts as a search engine rather than a social media network. So, if you make a helpful impression here, your brand could take a long way.
3- Pinterest helps you analyze the market
Pinterest provides an overview of market trends and what attracts customers the most. You might assume that most Pinterest users are women. However, these ladies have male husbands and friends who are willing to buy gifts or shop. You can see what makes them tick as a consumer and other fashionable items by the way they build their pin boards and hang things.
4- Pinterest is a combination of social media and search engine
Pinterest, as mentioned earlier, is not like any other social networking platform. And unlike many other social media platforms, Pinterest has more long-term consistency in terms of traffic and reach.
In general, when you post something on Facebook or Instagram, it quickly loses its appeal. In rare cases, a post continues to gain more engagement after a day. However, most of the time, the effect is short and transient.
5- Pinterest integrates the profiles of other networks
Marketers may automatically share the Pins they post to their Twitter account if they sign up for Pinterest using the same email address as their Twitter account.
6- Pinterest brings long-term benefits
Pinterest is an excellent long-term marketing investment. While you will receive the rare viral pin that catches your eye quickly, most of it will come with time. Additionally, your goal should be to entice these people to come back for more.
Pinterest is, in many ways, a good blend of traditional social media and search engine optimization (SEO). While Facebook and Instagram offer instant effects, SEO is a long game.
Long-term marketing tactics, such as search engine optimization, can deliver massive, scalable results for your business, but they require time to establish. On the other hand, Pinterest is a great way to leverage social media while still reaping scalable and long-term benefits.