Traditional marketing is any type of marketing outside the Internet. This means print, broadcast, direct mail, telephone, and outdoor advertising such as billboards. From newspapers to radio, this marketing method helps reach target audiences.

Traditional marketing plays an important role in reaching the local audience. Ads can be kept for a long period of time if they are physical. In addition, there is an audience that is easier to reach through traditional marketing than through online marketing.

What is digital marketing?

Digital marketing refers not only to modern communication technology but also to the technological devices used (such as smartphones and TVs connected to the Internet) and the platforms used (such as smartphone applications).

Digital marketing is concerned with business operations based on the concept of “E-CRM”, which is an acronym for the term Electronic Customer Relationship Management, by studying the market, searching for new customers, serving existing and old customers, and giving customers an opportunity to contribute to the development of products and services provided.

Traditional Marketing vs Digital Marketing

Traditional marketing is an approach in which marketers identify their audience and place ads in places where the audience sees, hears, or interacts with them offline, such as print ads, billboards, or television ads. Digital marketing is facilitated online and uses paid or free advertising on social media or search engines, as well as email marketing, influencer marketing, and video marketing, to name a few.

There are some drawbacks to traditional marketing. First, companies have little or no interaction with the consumers to whom they sell products in real-time.

Some marketers also see traditional marketing as unreliable. You cannot modify a print ad once it has been issued. So, for example, if you recorded the wrong percentage of the discount on that sale ad that you recorded, you can’t change it.

Traditional marketing can also be more expensive. For example, running a print ad can cost anywhere from $2,000 to $160,000. Moreover, you never know who you are going to get to with this investment because the results are hard to measure.

Traditional marketing is still a realistic and important way to market some businesses. But digital marketing is an increasingly important revenue driver. In fact, companies report that half of the revenue is affected by social selling.

However, the drawbacks of digital marketing do exist. Digital marketing depends on technology, but sometimes, when technology breaks down. For example, on social media and a social media marketer has posts scheduled for live broadcasts, the only solution is to wait for them.

Why is traditional marketing important?

Traditional marketing refers to a form of promotion that reaches the audience offline. Businesses use marketing channels such as print, broadcast, telemarketing, or direct mail to engage their audience and expand their reach. Companies that invest in traditional advertising spend a great deal of time and creativity crafting successful marketing campaigns that generate significant revenue.

It is important because it reaches audiences who spend time away from their computers. You can also reach a wider audience if you place your ads in public places that many people visit regularly. Posting billboards or bus advertisements around the area can increase brand awareness and attract more potential customers. If one of your business goals is to attract a local audience, traditional marketing efforts such as television, radio, print, or newspaper ads can connect you with a local audience and make you more recognizable by members of the community.

Let’s take a look at the most important advantages of traditional marketing which are:

1. You can connect with your local audience
2. sustainable promotional material
3. Traditional marketing establishes credibility
4. Reach a more diverse audience
5. Hard copy marketing materials can be easier to process
6. Innovative Marketing for Your Business

Types of traditional marketing methods

• flyers
• billboards
• direct mail
• print ads
• Event Marketing
• referral
• broadcast